With Valentine’s Day in the air, we wanted to stop and smell the flowers, in more ways than one.

Whether you consider yourself an everyday cannabis enthusiast or savor it on special occasions, there are countless reasons why cannabis is something worth celebrating on Valentine’s Day. From its wide-reaching health benefits to its knack for enhancing social activities, uncovering new ways of personal expression, and connecting us with nature – there’s nothing quite like this plant. And we’re not alone in this thought.

Cannabis and Valentine’s Day, by the Numbers
Ah, Valentine’s Day – the perfect time to express love and appreciation! And this year, it seems that many couples will be celebrating with a special gift: cannabis (in adult-use markets, of course). What better way is there to share your own unique expression of adoration than gifting something as personal and potentially relaxing on February 14th?

Over 550 respondents of a 961-person survey conducted in Illinois, where cannabis is both medically and recreationally legal, agree, according to Wired Research. Key findings include:

61% of Americans aged 21+ plan to include cannabis in Valentine’s Day by using it or gifting it to their partner.

Men are more likely than women to use or gift cannabis on this romantic holiday
70% of Gen Z and Millennials are more likely to incorporate cannabis into their cupid’s day celebrations versus only 57% of Gen X and Boomers
American parents are more likely to make cannabis as part of their Valentine’s Day plans, over their childless counterparts
37% of those polled say they would be happy to receive cannabis as a gift on Valentine’s Day, while 15% plan on gifting cannabis to their partner
19 million Americans aged 21+ will use cannabis instead of alcohol this Valentine’s Day.

1 in 4 respondents who plan to incorporate cannabis into their Valentine’s Day plans think it will put them in a more romantic mood
23% of those polled report that cannabis improves their sex life
29% of male cannabis users report cannabis enhances their sex lives, versus 17% of female cannabis users
Even if cannabis users aren’t using it to enhance their sex lives, they are using it for other mood-enhancing aspects; of those polled:

71% report that cannabis helps calm and relax them
50% report that cannabis improves their mood
44% report cannabis makes them happy